Summary of Skill
Detail-oriented and with a strong ability to analyze client information to develop and implement successful, consumer-focused retail solutions.
Strong understanding of current design trends and production challenges and ability to deliver budget-sensitive results on time and keep consistency with brand image.
Positive and respectful leadership, understanding of needs and requirements of clients, vendors, and retailers. Excellent communication and team working skills, with the ability to adapt and solve problems.
Experience
NYSCO, Design Director
May 2021-Present
May 2021-Present
Director responsible for managing the design and engineering department. Oversee all aspects of projects from conceptual development to engineering and production, making sure all aspects of the project are met, and creating impactful and on-brand solutions that meet clients' budgetary expectations and delivery schedules.
Guide and mentor team to achieve goals and surpass client expectations, help develop team members and keep high morale within the team.
Liaise with clients and vendors to support the sales team and guide clients in the development of projects to meet their needs. Oversee value engineering and supervise the production of samples and full runs with vendors.
Elevated the Design Department's creativity and efficiency to a level that was immediately recognized by clients.
Developed new guidelines and systems to streamline the flow of projects and accelerate turnaround and efficiency.
Elevated the Design Department's creativity and efficiency to a level that was immediately recognized by clients.
Developed new guidelines and systems to streamline the flow of projects and accelerate turnaround and efficiency.
January 2010-Present
Freelance designer working on all stages of a project, from ideation sketches and concept development to technical documentation. Generating 3D models and photorealistic
Rapid Displays. Lead Conceptual Designer. June 2012-November 2020
Lead designer responsible for creative development and execution of point of purchase and merchandising systems by creating a solid foundation for the design process with a strategy that takes into consideration the scope of the project, market, timelines, and budgets. Some of the successful programs include Estee Lauder, Trish McEvoy, Kat Von D, and Too Faced.
Collaborate with account management and sales in presentations and create long-lasting relationships with clients through successful and update proof designs. Work with engineers reviewing prototypes and production files.
Design Display Group. Senior Designer. January 2006-June 2012
Charged to create conceptual designs and support engineering to create successful programs for brands including Estee Lauder, Chanel, and Elizabeth Arden. Created 3D renderings and client presentations while supporting engineering with budget and material requirements while creating engineering drawings for pricing and production.
Array Marketing. Senior Designer. February 2004-January 2006
Display Connection. industrial Designer. January 2001- February 2004
RPA Mexico. Industrial Designer. January 1997- November 2000
Skills
Strategic Thinking
Market Strategy
Materials and Processes
Ideation Sketches
Presentations
Fluent in Spanish
Market Strategy
Materials and Processes
Ideation Sketches
Presentations
Fluent in Spanish
3d Studio Max
Keyshot
Solidworks
Rhino
Photoshop
Illustrator
InDesign
Microsoft Office
Keyshot
Solidworks
Rhino
Photoshop
Illustrator
InDesign
Microsoft Office