Professional Summary
Detail oriented, resourceful, and self-motivated professional with a strong analytical mindset, adept at developing and implementing successful, consumer-focused visual merchandising solutions.

I possess an in-depth understanding of current design trends, consumer insights and production challenges, which, coupled with my creative approach and flexibility in adapting to an ever-changing market, enables me to deliver budget-sensitive results on time while upholding consistency with the brand image. My excellent grasp of materials and production processes empowers me to create exceptional programs featuring cost-effective solutions.
Furthermore, I remain attuned to new merchandising trends, consumer insights and technology, allowing me to develop innovative solutions that resonate with the current market while aligning with the brand strategy and marketing objectives.

Regarding my leadership skills, my approach is characterized by positivity and respect. I possess the capacity to effectively manage and mentor, I also possess a keen understanding of the needs and requirements of clients, vendors, and retailers. Bolstered by excellent communication and teamwork skills, I am well-equipped to adapt to dynamic situations and proficiently solve problems.

NYSCO, Director Visual Merchandising                 May 2021-Present
As a director responsible for leading the design and engineering department, I oversee all aspects of projects in retail merchandising, from conceptual development to engineering and production. I ensure that all project requirements are met, crafting impactful and on-brand merchandising programs that align with clients' budgetary expectations and delivery schedules while standing out in the retail environment.

My role involves managing and organizing a team through multiple projects at the same time while guiding and mentoring them to not only achieve goals but also exceed client expectations. I am dedicated to the development of team members, goal setting and development plans, and effectively managing the workflow with the team as well as consultants and freelancers.

In my capacity, I liaise with clients and international vendors, providing support to the sales team and guiding clients in project development and product launches. I review technical drawings, graphics, color matching and prototypes. Lead value engineering efforts, supervise sample fabrication and full manufacturing runs with vendors, and contribute to budget planning, costing, procurement, and logistics in collaboration with project management.

Under my leadership, the Design Department's creativity and efficiency were elevated to a level that garnered immediate client recognition. I devised new guidelines and streamlined project flow, resulting in accelerated turnaround times and heightened efficiency that translated into cost savings.

Zeev Fleisher Design, Freelance Designer                            January 2010-Present
I engage in all project stages of visual merchandising and Retail Merchandising systems design, starting from ideation sketches and creative development, renderings and extending to the creation of technical documentation. My role involves contributing to the development of successful merchandising programs through strategic thinking and future-proof design for upcoming launch plans, primarily catering to cosmetics and skincare brands associated domestically with Sephora and in global markets, Mecca and boutique beauty stores.

Rapid Displays, Lead Visual Merchandising Designer            June 2012-November 2020
As the lead designer, I held the responsibility for the creative development and execution of visual merchandising initiatives and merchandising systems for all sales channels. This encompasses evaluating current systems and devising new approaches based on a solid strategy, with the aim of elevating the brand. My role involved contributing to the evolution of merchandising systems for all distribution channels and in some cases global development by enhancing overall aesthetics, navigation, and storytelling. Noteworthy achievements included successful programs for renowned brands such as Estée Lauder, Trish McEvoy, Kat Von D, and Too Faced (Global).

Deeply involved in the development of planograms and executed seasonal updates for open-sell channels. My innovative mindset extended to sustainability and cost-saving solutions and was instrumental in devising systems aligned with these principles. I actively participated in value engineering, crafting cost-effective solutions that adhere to budget requirements throughout manufacturing while maintaining the brand's standards for value, sustainability, and image.

Collaboration is at the heart of my approach. I partnered closely with account management and sales teams, lending my expertise to presentations and fostering enduring relationships with clients through designs that stand the test of time and highly successful in the retail environment. Additionally, I engage with engineers in the review of prototypes and production files, ensuring seamless execution.
Design Display Group, Senior Designer                              January 2006-June 2012
Array Marketing, Senior Designer                                      February 2004-January 2006

Summary of Qualifications
Strong problem-solving skills and proficient in the complete lifecycle of visual merchandising programs, from design development to engineering and successful implementation.

Creative thinker with demonstrated capability in creating forward-thinking concepts and designs that are adaptable to future trends.

Adept leader with extensive expertise in production materials, processes, and effective project management skills.
Strategic Thinking 
Market Strategy 
Materials and Processes 
Management Skills 
Fluent in Spanish

3d Cad Suites 
3d Studio Max Keyshot Solidworks Rhino

Adobe Creative Suite Photoshop
Illustrator InDesign

Ms Office Word Powerpoint
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